Before Deploying An Environment Management System Tourism Essay

Aitken Spence Hotel Holdings PLC

Economic recession in 2007 boulder clay day of the month has left irremovable cicatrixs in some economic systems. In 2007-2008 developing states even though non straight hit were affected badly by this crisis. The Hospitality and Tourism industry was negatively affected every bit good. Many developing states generate a batch of income via the cordial reception and Tourism industry, Sri Lanka is one of them. The civil state of affairs in Sri Lanka was ne’er normal owing to communism, public violences, and poorness that cause agitation. Interestingly Aitken Spence Hotels Holdings PLC ( ASHH PLC ) has learnt to do the best even during times such as these. There are non more than twenty five 5-star hotels in Sri Lanka nine of which are owned by ASHH PLC. The administration incepted its roots in Sri Lanka since 1968. It has lead by illustration on understanding the environment and prolonging a hazardous concern even in tough times. The latest creative activity of ASHH PLC in Sri Lanka is the Heritance Kandalama. As evident from the instance survey, the chief factor for the success of this unit under ASHH PLC is the fact that it was created and designed as something to be looked from instead that something to be looked at ; really unconventional and opposite construct from the stereo type design construction for leisure 5 star eco hotels. Major rivals for the ASHH PLC in Sri Lanka are the Hilton Hotels Corp, Eden Hotel, Taj Lanka Hotel and the Palm Garden Hotels Nanayakkara. G ( No Date ) . In 1991 the administration decided to finish their presence in the all the three points of the celebrated cultural trigon finishs viz. Anuradhapura, Polonnaruwa and Sigiriya. Geographically Sri Lanka has wet most lands and dry land up north. The lower part of Sri Lanka is populated with Sinhala talking people and the upper part has most Buddhists. The environment based on which the appraisal is conducted is the state itself.

Challenges with this study are that it is non able to clearly notice on the exact hierarchal construction of the administration and it has been assumed in good religion that an effectual and efficient Human resource section did be in the administration. It has besides been assumed that the employees in the brown sites are really different in every facet than the green site despite the conditions in Sri Lanka being similar all over. This instance survey aims to explicate the environmental factors, the cultural/structural and determination devising parametric quantities and eventually the people, squad kineticss and inter organizational functional relationships that need to be considered in the industry and how ASHH Plc should continue on implementing an Environment Management system ( EMS ) . Besides it would discourse common factors that are mistaken to be considered as an enterprise for EMS. This study would restrict its findings and decisions merely from the position of pull offing people and administrations

External analysis ( MPO ) to industry- Hotels holding Environment direction systems ( EMS )

Following the 1992 Summit, the World Travel and Tourism Council ( WWTC ) , together with the World Tourism Organization ( WTO ) and the Earth Council published “ Agenda 21 for the

Travel and Tourism Industry – Towards Environmentally Sustainable Development ” , D. Sitarz ( 2000 ) . Even today there are merely a smattering hotels and resorts that abide by this demand. A possible theory could be that the cumulative consequence of globalization, civilization merger, need to specialize externally and standardize internally had had evidentiary consequence on political, societal, economic and legal factors and frailty versa. These factors have made this niche industry grab several chances and protect itself from many menaces. Some of the cardinal macro factors that affect the procedure of pull offing people and administrations are discussed below.

Hotels across the universe with proper working EMS systems are rather few in figure hence chances in the planetary market are galore. Advanced methods of pull offing an EMS are still being explored. Trade and revenue enhancement policies in the initial phases ( post liberalization ) had an impact on administrations and hence on people. Some effects were vastly healthy and rich in footings of net income, growing, occupation chances but others affected the complete economic status, socio cultural diverseness of Sri Lanka. In recent times nevertheless owing to immense planetary mutuality economically and financially authoritiess are forced to believe on their several economic systems ‘ security and development ; hence it can be merely the early participants who have reaped strong place and growing. It is problematic that entry into this industry today is comparatively more hard than it was during 1990 ‘s. Although the authorities in Sri Lanka have a ‘no intercession ‘ policy on touristry and have realised that it significantly contributes towards the lifting GDP, other geographic and societal factors make it hazardous to get down a venture. Established companies or new participants who wish to diversify in this industry are gaining the competitory force per unit areas and acquiring required political accreditations thereby raising the criterions of the trade name and accordingly the wage graduated tables, Social life, criterion of life of people within. Scarcer resources are increasing the provider power. Buyers are low on deal power, this chance is moneymaking for eco-resorts to turn and spread out before the competition additions. There is enormous force per unit areas from replacements in the niche 5 star eco-resort industry ; but based on the Resource based position the Kandalama construct schemes are still reasonably valuable, inimitable, rare and un substituted.

Cardinal Deductions of the macro factors for ASHH Plc operations

Political – Menace: P. Jones ( 1999 ) quoted that important structural difference between the cordial reception industries in different states will go on to be. A state ‘s Torahs affect the ownership, size and operation of cordial reception concerns. Political scenario for ASHH Plc was an chance ab initio as the authorities thought the hotel would assist derive foreign exchange net incomes, but bit by bit became a menace when the resistance authorities along with assorted communities who had the valid point that building of the hotel would ask for offense. The impact on the administration was to cover with assorted stakeholders e.g. conservationists and the political power war between governing and resistance authorities. When Heritance Kandalama was in the initial stages the employees in the administration were all leaders with a vision who wanted to do this undertaking a success despite the odds ; hence every menace was looked at from the position of an accomplishable chance. The impact of these challenges on determinations of people and the administration was as follows:

Business growing: Affected negatively owing to the unrest, civil war and authorities instability on the whole. Peoples do non hold occupations and administrations can non make occupations.

Tax Policies: Sri Lanka ‘s revenue enhancement disposal was and still is weak owing to the coexistence of parallel governments and the being of legal commissariats enabling the Board of Investment ( BOI ) to overrule Inland Revenue and Customs Torahs in allowing revenue enhancement grants and limited experience with modern revenue enhancements, Worldbank ( 2011 ) . This means that despite liberalization Sri Lanka ‘s internal revenue enhancement aggregation processs were non regulated to add value towards turning the economic system. The Sri Lankan legal system besides got the Kandalama undertaking to standstill. However reviews were taken as constructive feedback and the complete operation was designed around the concerns of every critic and the environment.

Economic ( Threat ) : Sri Lanka has risen well on the ‘Tourism dais ‘ , and is arguably much greener environmentally for the really ground that it is still developing. For better apprehension of the economic factors with regard to 1990-2010, it may be observed that the crisis, both in 1997-98 and 2007- 2009, affected touristry industry negatively and therefore sustainability for the hotel industry besides was affected. Mithapala, S, ( 2009 ) quoted in the planetary travel and industry intelligence that this is in line with the grassroots behavioral theory of Maslow ‘s hierarchy of demands, where a individual would prorogue discretional and recreational outgo in a state of affairs like this, where basic security demands are in hazard. Buying power of people in developed states has drastically reduced and hence tourers now prefer to travel to states which have a lower currency denomination than their ain, which gives them the same or better experience. The recent myriads of events in Sri Lanka and a weak judicial system and public disposal Sri Lanka ‘s national involvement rates rose drastically thereby making a inactive in circulation of money and therefore GDP overall. Besides poorness in Sri Lanka is at the extremum. ASHH Plc has contributed to Sri Lanka ‘s economic growing by supplying employment to many local communities and pulling tourers in all its hotels in Sri Lanka. It won the assurance of the authorities and of the people by supplying support and at the same time protecting the husbandmans ‘ involvements and the environment. If non by a major proportion ASHH Plc has improved poorness and averted offense to a considerable extent by doing local communities self dependent and financially equipped for endurance. A menace nevertheless could be the unmanageable natural catastrophes that wreck Sri Lanka ‘s economic place sporadically. Seeking resources and distribution is another menace to Sri Lanka owing to bad route conditions.

Socio Cultural ( Opportunity ) : These are so chance. Many research workers have classified this into either menace or an chance. This study suggests that socio- cultural factors are ever an chance, particularly for this industry as it is highly of import for an administration to carry on thorough surveies on a peculiar economic system where they wish to develop, spread out or diversify. It becomes a menace merely if the administration has non done their prep expeditiously. Adler.N ( 2008 ) states that concentrating on schemes and direction from the position of people and civilization allows one to understand the influence of national and cultural civilizations on the operation of an administration. Firms must reflect their duty towards society instead than merely net incomes. ASHH Plc has catered to about every cultural and social demand. Kandalama was built in the northern portion of Sri Lanka, a dry country extremely populated with Buddhists. It built a hotel around the environment and non frailty versa, the administration understood the beginning and logical thinking of the remarks that were provided from the Buddhist monastics and husbandmans and protected a heritage site. It besides realised the demand for using local people for their benefit.

Technology ( Threat ) : Technology has across all the four dimensions of mensurating complexness achieved maximal lucifer to the constructs of planetary Multiplicity, Interdependence, most of all ambiguity and finally flux. Too much and the value is lost, excessively small and value is ne’er found. Using excessively much engineering decidedly is a menace particularly in an industry that aims to work on environment keeping. There are varied point of views on the use of engineering and each point of view strives to do its ain grade independently thereby making ambiguity and flux for concerns and people to do a determination on whether following certain engineering would be good for environment direction or non. ASHH Plc has in a fresh manner, proved that to be environmentally friendly, use of engineering has to be kept at the lower limit. This is displayed by the procedure that the company chose to cut and construct around the stones by utilizing traditional techniques, they besides moved trees utilizing engineering alternatively of cutting them. Besides the rules of 7R ‘s are being conducted about without high-tech appliances. There is no grounds nevertheless of how much engineering is being used within the anteroom and internally for mundane operational intents. For their brown sites nevertheless engineering is a menace as the building has been completed and now the administration may hold to make up one’s mind on lower emanation to sync their repute with their company aims.

Success factors for Heritance Kandalama ‘s Internal Environment ( MESO Level )

Sullivan ( 2004 ) and Rusnak ( 2006 ) province that, the features of cordial reception organisations make implementing strategic programs peculiarly debatable. Increasing staff diverseness, globalisation, client demographics and demands, work force composing, environmental considerations, economic displacements, new engineerings, natural catastrophes, and legion other factors have the possible to impact cordial reception organisations in unforeseen ways. With respects to the Structure, Culture, determination devising and leading traits of ASHH Plc in Heritance Kandalama, the administration made best attempts to do this whole undertaking a success utilizing people and procedures. Given below is a critical rating f what ASHH Plc can reassign from Heritance Kandalama in the new hotels:

Strategic Design and organizational construction ( Strength ) :

Miles and Snow ( 1978 & A ; 2003 ) , suggested that in add-on to corporate and concern schemes, other schemes may be developed to cover peculiar functional countries, such as Human resource Management, Information Technology and Marketing that suggest the significance of organizational factors underlying scheme. In instance of Kandalama, ASHH Plc was a ‘prospector ‘ ( as defined by Miles and Snow ) as they were continuously in hunt of new thoughts and resources to accomplish their aims in a alone manner. As per theories of the strategian J Barney, ASHH Plc has generated a valuable, inimitable, rare and un substituted creative activity – Heritance Kandalama. They innovated a fresh attack towards EMS deployment ; nevertheless the challenge now would be to retroflex the same in all the brown site hotels. In instance of transitioning the same aims to other hotels it may use the ‘defender ‘ attack as a scheme ( as defined by Miles and Snow ) . The strategic design of Kandalama was ‘tall ‘ since the direction made determinations and conveyed the same to the employees ; nevertheless the design for other hotels must be ‘flat ‘ to keep employee religion in organizational determinations. The organizational matrix construction would give better consequences with the old hotels as it superimposes a horizontal set of divisional describing relationships in a hierarchal functional construction.

Human resource scheme ( Weakness ) :

ASHH Plc adopted a vertically incorporate matrix construction but had a Personnel direction attack at the lower degrees of employment and Human resource direction attack ( HRM ) at the higher degrees of employment. The HR determination scheme applied in both instances nevertheless was the eventuality attack. The administration hired the local communities as resources in Kandalama for smaller functions but these were led by leaders who experienced a human resource attack on a much bigger function. Furthermore the aims of constructing the hotel around the environment would non hold taken form had it non gained the trust of the locals. These locals were non treated separately as in human resource patterns. Using this scheme will surely delve out challenges in the other hotels of the administration since people, procedures and civilizations have already been created and other hotels work in a specific manner which would be really different from Heritance Kandalama employees. The administration must use a Universalist human resource direction ( HRM ) scheme as the audience in these old hotels are wholly different. Kandalama employees are local husbandmans and villagers but the employees in the other hotels are from urban countries holding nice academic makings. As against forces an HRM scheme would work in the passage procedure – a combination of Universal and Contingency attacks. Universal largely because operations in Kandalama have already proven successful, it is now a affair of retroflexing possibilities ; this in bend means that there is already a proved solution and a defined aim. Contingency attack can be used in the stage where specific thoughts need to be collected to deploy EMS in certain architecture in the brown site as the methods in which aims for these hotels can be achieved may be different.

Leadership and Management manner ( Strength ) :

It is of import to understand the rhythm of alteration before implementing a specific leading and direction manner. Harmonizing to Kurt Lewin ( 1947 ) administrations must travel through three stairss before accepting a alteration – Unfreeze ( Status quo ) , move and refreeze. Unfreezing is like undoing something to level it to a impersonal province. Traveling so to another changed province becomes easier to repair the alteration as a new civilization or methodological analysis. Failure to understand this may ensue in major struggles of involvements and sentiment. Peoples within the administration must be ready to swear and accept the alteration in the direction determination and the leading styles that would follow to do those determinations. The ASHH Plc direction in the brown site hotels have to penetrate this rhythm and absorb the importance of deploying an EMS and highlight its underlying value to the employees. The step through which the alterations can be managed with minimum opposition are Education, pass oning, engagement and engagement, facilitation and support, Negotiation and Agreement, Manipulation and co-option Based on the continuum of leader behaviors, by Tannenbaum. R and Schmidt. H ( 1973 ) , Kandalama direction had more self-asserting authorization and they frequently sold thoughts to employees. In the brown sites the focal point should travel towards a more collaborative attempt where suggestions are welcomed and the productive thoughts end up being executed. ( Tannenbaum. R and Schmidt. H theoretical account attached in Appendices I )

Knowledge direction ( Weakness ) :

By far the most of import factor in concern growing and endurance today is the cognition that people possess. Kandalama achieved applaudable wagess and honours worldwide for its operations in Sri Lanka. If the procedures and the cognition by which such a success was captured at all, ASHH Plc must utilize them as a great resource for farther development in brown sites. Existing staff from the Heritance must be utilized and be credited for their tacit and recorded cognition preparation and transportation to other employees in the brown site. Effective resource direction preparations, forums and brainstorming session would convey out the best in all employees. Harmonizing to Davenport.T et Al ( 1999 ) the chief aims that any cognition direction or keeping plan must undergo are: Create cognition depositories accessible to everyone, Manage cognition as an asset/enhance acquisition environment. Once The primary aim of ASHH Plc is to deploy a successful EMS in their brown sites. If the administration managed to enter cognition for multiple undertakings during Kandalama retroflexing most of those would salvage clip and attempt for all employees.

Corporate Social duty ( Strength ) :

ASHHH Plc should keep the same attempts that it took to construct Kandalama to re-engineering the new sites. Geting support and understandings from local communities even in the brown sites would assist the house all the more since the sites have already been established and so hold the milieus around the hotels. Any alterations as a portion of the undertakings re structuring attempts can once more raise negative perceptual experiences towards the operation of these hotels.

Success factors of Kandalama ‘s people ( micro environment ) :

Motivation and wagess system:

Maslow. A ( 1943 ) stated that there are different demands that motivate assorted persons at assorted phases of life. Most employees in Kandalama emerged from “ Physiological demands ” as per Maslow ‘s demands hierarchy theory. During the clip line in treatment Sri Lanka was stricken and still is retrieving because of the wars and the unrest. Peoples wanted to fit themselves with basic resources that can feed them, dress them and shelter them. By using local communities Kandalama resourced those demands by supplying them a support and resourcing their intrinsic wagess. In instance of brown sites the demands would be different and therefore a different motive instruments needs to be used. As per McClelland.D ‘s demands theory ( 1975 ) , the brown site hotels may expose demands for accomplishment, Affiliation and the demand for power hence extrinsic wagess would play a polar function. Perks, publicity, acknowledgment, position etc can be provided to the most conducive, executing and meriting employees. It can besides be assumed to be a little compensation Y or greed factor based on which the employees will back up and work towards the undertaking.


Using bing expertness to retroflex in the brown sites would vastly assist the company by forestalling other squads to reinvent the wheel. Every piece of cognition gathered on doing the 7 R rules must be applied to happen the feasibleness of what can and can non be afforded in the brown sites. Employees must be encouraged to brainstorm and organize Delphi groups to seek advice and thoughts on undertaking execution.

Management by aims and control procedures:

It is highly important at this phase that the leaders and directors in the administration allocate resources and program activities expeditiously and efficaciously with a lucidity on which countries of the brown site need attending to accomplish those aims. There is a possibility that employees may lose path of what the aims are midway through the undertaking if they are systematically confronting jobs to finish undertakings ; hence the administration must promote personal committedness up to optimum satisfaction since the employees in the brown site are at different demand phases of life than the green site. Simultaneously the leaders must make an organizational ambiance or civilization that is ready to encompass dynamic alterations. Effective control systems must be put in topographic point for the undertaking. These control systems can be achieved if criterions are established, public presentation is systematically measured and disciplinary actions are taken station comparing of where they wanted to travel and where they are. Since the administration already has deployed EMS earlier it can accommodate to preventive control steps and addition from the acquisition of direct control measures that they experienced during Kandalama. Control mechanisms must be cost effectual, apprehensible, should see major exclusions on what can and can non be replicated in the brown sites. They must besides be flexible and eventually function.

How to deploy the EMS system

Analyse Strengths & A ; Weakness against Opportunities and menaces

Establish Objectives – Deploying a realistic and successful EMS in brown sites. Deploy EMS in brown sites merely where efficiency additions can be achieved, costs would cut down, activities that comply with the legal ordinances in Sri Lanka and which would besides help as a selling or societal benefit.

Assess and research on relevant EMS enfranchisement. Involve mid or senior degree directors in going a capable affair expert in any enfranchisements if required

Determine the premises or the countries within the brown sites where the undertakings can be carried out utilizing a 6 R ‘s off the 7 R ‘s implemented earlier e.g. Recycling, Reuse, Replace, Reject, Reclaim and Reduce. ( Using the Repair option in urban hotels on client confronting points may convey down the repute ab initio every bit compared to

Rivals and Reclaim can be done for all points except sludge, sewerage and fruit Peels in brown sites )

Staff development and preparation

Develop options solutions to deploying each aim.

Establish specific ends map and squad wise and Implement program

Maintain transparence on the advancement of the undertaking, conduct periodic reappraisals and assessments.

Clearly the chances for Kandalama are Economic and Socio- cultural factors and the menaces are Political/Legal and Technical. The company ‘s strengths are