Consumer Behavior Indonesia Sample Essay

At one clip. a friend of a high-level Nipponese auto shaper. which has merely started his occupation in Jakarta. inquiring journalists: “ why in this state a batch of similar autos go throughing by on the main road? “ The journalists could non reply. Two old ages subsequently as he ended his assignment in Jakarta he told the same newsmans. he said. “I think I know the answer” . Harmonizing to him. in many states people choose a auto base on their demands. However. in Indonesia. most people choosing a auto base on autos that are owned by a neighbour. a comparative household. even colleagues. It was explained that’s why we see many really similar autos on the route. in lodging composites. parking tonss at the office. at the promenade. or in the shopping centre. Why this is so? The reply can be really diverse runing from. excessively lazy excessively think about what auto to accommodate their demands. until the attitude that is non to be outdone by the neighbours. household. or colleagues. For the 1 that is excessively lazy to believe. they would prefer to inquire the neighbours or relations. or colleagues about their autos. The inquiry was simple.

How is the auto. Is it nice. Is it economical. or high ingestion of gasolene? They are excessively lazy to travel to a show room and cheque or read manual or booklets or read the guide book. It will be the last thing will be done by consumers in Indonesia. non merely for autos. even for a more simple thing. like nomadic phones ( Mobile ) and Digital camera. the consumer is prefer to inquire a friend who own similar nomadic phones or digital cameras instead than reading the manual. As for those who do non desire to surpass. merely traveling to purchase a auto similar to those of neighbours or coworkers. Brand or theoretical account is non of import to them. That besides explains why the first auto theoretical account marketed in certain sections and success. it will guarantee that the auto will go on to rule the section. Other autos that get into that section merely traveling to be a complement. . merely to be the 2nd and 3rd. Experience shows that to replace the first 1 was about impossible. See the Mitsubishi Colt T120. Toyota Kijang ( before Innova ) .

Toyota Avanza. Honda Jazz. Honda CR-V for several old ages in a row continued to rule the section. Habits of most people in the Indonesia in purchasing a auto explains why so many people who buy autos are non In conformity with their demands. For illustration. person buys a auto with seven place but every twenty-four hours he drives it entirely. Or he bought a auto whose length exceeds the length of the auto port at his house so he must modified the auto port door so it can be closed and locked. Theoretically a individual that merely utilize a auto for him or herself and lived entirely in a bantam house with a little car port should merely utilize metropolis auto. If he needs a bigger auto that can sit seven people to utilize for “mudik” at lebaran or for a holiday. he merely can lease it. Furthermore. recently the engine capacity ranges for metropolis auto is rather broad. runing from 800 milliliter. 1. 000 milliliter. 1. 100 milliliter. to 1. 200 milliliter. From the Cherry QQ. the Chevrolet Spark. Hyundai i10. Suzuki Karimun Estillo and the two most recent Suzuki Splash and Nissan March. It is obvious the maintains the metropolis auto is much cheaper than keeping a seven place auto. When the authorities intended to restrict the subsidised fuel. fuel ingestion go a large issue. Recently more people use metropolis autos. But most people still prefer the old manner behaviour to choose a auto. which is see their neighbours. relation or even coworkers.