How Business Gain Benefit From Olympics Tourism Essay

Harmonizing to history Olympic Games were in the Grecian antiquity since 776BC. The athleticss were related to 12 Olympic Supreme beings and were hosted in old flats land of Olympia. This location was celebrated for its immense temples of two Gods Zeus and Hera. The Olympic game had an important topographic point in the life of ancient Greek. The Olympic it was a minute of brotherhood with four twelvemonth clip. The participants arrives from every corner of the universe to acquire the supreme wages. The olive garland and the semen back to their metropoliss are called as hero. The initial Olympic Games were held in the Grecian town of Olympia in the tenth century BC it was a faiths and political topographic point. It is about said that this was non the former minute that the games were held. These games were so localized and had merely one time race. Ancient Olympia had a bowl that suggested sufficient infinite towards 40,000 viewing audiences. The Olympic games were one of four Panhellenic games. The chief ground for games was for juvenile work forces to expose their personal characteristics and to implement the connexion between Grecian metropoliss. Merely work forces were permitted to take portion but non adult females. Then the game was revived by the Gallic Baron Pierre de Coubertin in the nineteenth century. The games so farther more named as a summer Olympics taking different locations in every four twelvemonth from 1986 onwards. There was winter Olympics besides in 1924 but due to some grounds in 1994 winter games were closed down. Last Olympics were held in July 2012 In UK.

1.2 The Olympics Main Aims are:

To promote Grecian idiom in the construction of the Olympic game of 2004 sing the associations of the Olympic Games 2004 in Athens as an gap for the promotion of the Grecian idiom the recess undertaking will demo advanced manners to promote the discovering and the usage of the Grecian idiom as an delightful and in individual enriching activity.

toA acquire entree toA aA broadA range of audience. This will beA accomplishedA through the broadcast medium of exceptionalA televisionA locationsA from theA taking partA televisionA transitions, A airing of postings and cusps at the International Airport of Athens which is theA majorA entryA of aliens in Greece, and to Ancient Theatre of Epidaurus, which is one of the mostA good likedA tourer finishs in Greece. Additionally SMS and MMS will beA dispatchedA to theA wirelessA apparatusA of theA touristsA upon their arrival.A

ToA liftA citizens’A perceptionA of the multilingualA featureA of the European Union. English should non beA advised as a “ lingua franca ” . TheA up to dateA EuropeanA civilianA should beA cognizantA of theA identicalA worthA of all nationwideA dialectsA insideA the European Union.

ToA boostA and support lingual diversityA all throughA the European Union byA givingA lingual content embedded in itsA heritageA context.A

ToA inspireA personsA toA discoverA foreignA dialectsA bygivingA cluesA thatA dialectA discoveringA could be anA amusive activity.

To propose a sort of advanced airing strategies for a promotion of idiom acquisition

2.0 How concerns gain Benefits from Olympic gamess

As we know that Olympics is a biggest athleticss show which happens in one time topographic point all around the universe. So there are many things that the companies who are patronizing, functioning the clients in host state should see. As the last Olympics event there were about 5 billion people were present so of class the concern will hold advantages and disadvantages excessively. There are batch of factors by which concern get affected we will be looking into Increase of Gross saless, Advertising, Sponsorships and consciousness.

2.1 Increase gross revenues:

As we know there are immense figure of people going to the host state for Olympics so which in bends will be best income phase for air hose industry, nutrient and drinks industry, hotels, and the retails stores near by the locale. Peoples will be eating ever on eating houses even the occupants as they are more aroused for games and dependant on fast nutrient. Due to this MacDonald ‘s has made the biggest mercantile establishment in the universe right between the Olympics park which gives them about 3million GBP gross revenues throughout the event. If we look into drinks of class there are plentifulness of companies which will be selling, patronizing, advancing their drinks as people ca n’t populate without liquids. So there is no opportunity of loss or less gross revenues for well-known companies in this event due to this coca Cola are officially patrons and booster for Olympics as their gross revenues get ternary during Olympics. The air hoses industry need to advance the flight tickets from all around the universe geting to host state, normally this clip they cut down their net income border by giving inexpensive tickets to whom who booked the flight long clip ago but they have so many clients as minimal norm is more than 5billion people visit host state for Olympics. Even though concerns they spend majority of money on advertisement, patronizing, consciousness but they know they will be acquiring more than this. The retail gross revenues store for all sorts of things will be gaining a batch and which will increase the GDP for the host state as well.TheA studyA provinces that Cadbury which is theA authorizedA OlympicA emblemA andA authorizedA healA supplier for UK Olympics 2012 whichA developsA the gross revenues of confectionery aggregations in multiples by 45 % in three hebdomads. The dairy milk haveA come toA 2.4 million with a gross revenues of 2.3milGBP.A ThisA providedA Cadbury aA capacityA shareA boostA of 2.7 % toA nearly44 % asA worthA shareA increasedA by 3.6 points to merely over 42 % .

2.2 Ad:

The advertisement the companies do with the aid of advertisement bureaus, web sites, YouTube and societal media gives a high income to this bureaus as they get paid for each chinks or sing. 90 % gross revenues for all the concern depends on the advertisement so concern wage plentifulness of money to bureaus to do their ad more often and most attractive among all companies. NBC universal said their Olympics ad gross revenues reach $ 1B. It ‘s the more $ 150million than the sum for 2008 Olympics. Company has secured $ 50million for advertisement orders since when they province 2 hebdomads before the Olympics gross revenues had reached $ 950million.

2.3 Sponsorships:

Company sponsors the Olympics to acquire higher repute for their company and trade name consciousness. We know companies spend so much in sponsorships to pull more clients because of Olympics as people will be utilizing their points to back up Olympics. This will increase the gross revenues of the company. Nike is a official large patrons for jocks jerseies and places which is understanding between the company and Olympics organisation that they will merely take their merchandises. They get funded by Olympics excessively increase their production value ; make new advanced designs for upcoming events. Athletes are non allowed to advance any merchandises or wear other than their merchandises same goes for adiddas excessively. As we can see in Olympics 2012 London McDonalds has made the mercantile establishment and officially sponsored the Olympics so there were a high sale of 3 billion due to this and they were acquiring royalty from Olympics for sponsorship every bit good.

3.0 How hosting states gain by hosting Olympic gamess

Olympics is merely non a athletics that ‘s why states bid to win to host Olympics in their state so there must be an advantage for state to host it so we will be looking the economical, citizen, substructure and etc. benefits for the state.

3.1 Generate Income:

Generating income is the entire changes that will go on in periods of employment, income and entire countrywide output through outside investings. The first impact will be that host state should bring forth more goods and services for jocks and Olympics functionary. There will be moreover world-wide witnesss and nationwide excessively that required to pass added developed merchandises in conclusion there will be enough of patrons which will necessitate to purchase trade goods. The entire net income that will come from these gross revenues will do up a immense direct fiscal advantages nearing form for hosting the Olympics. There may be some tourer that will still be involved in glimpsing the host state topographic points throughout the Olympics and after. There can be immense allowance of income obtained from these visits. Research states that hot state can hold net income up to 823million dollar in the first 20 yearss and after 20 yearss of the event.

In UK the Economist Says that the financesA increasedA by 1.0 % , harmonizing toA officialA grossA domestic figuresA ( GDP ) , whichA assessA theA worthA of everythingA madeA in the state. The Office for National Statistics said that OlympicA permitA gross revenues hadA supplementedA 0.2 per centum points to the figures. TheA numbersA areA greetingA reportA forA enterpriseA and curates, said the BBC ‘s economicsA referee Stephanie Flanders. “ TheA affirmativeA ‘surprise ‘ in theseA numbersA isA mostlyA to beA discoveredA in the serviceA portion, A which is approximatedA to haveA developedA by 1.3 % in the 3rd one-fourth, after shriveling by 0.1 % in the three months before, ” she said. TheA facts andA numbersA furthermoreA passedA anticipationsA from economic experts, who hadA forecastA an boostA of 0.6 % in the quarter.C: UsersUserDesktop\_63704378_gdp_olympics_624.gif

3.2 Attract Foreign Investings:

To host an Olympics state should win the command for hosting. To host Olympics state should hold a best substructure ; all the installations for visitants and the jocks should be fulfilling to acquire all this state should pass a batch of money to acquire roar in economic system and state become good known in the universe. As foreign investors see that state is hosting Olympics so they want to put in that state in any manner for eg. They can purchase bets in all the large hotels, building substructure, patronizing the game, and etc. which will besides assist the hosting state to hold addition in their Economy because of higher revenue enhancement and grosss and long term benefits. These substructures can be used for future usage every bit good as tourer will be still coming to see those edifices it can be used by the local athleticss or nearby states athleticss completion and etc.

In Beijing Olympics win are pulling great figure of transnational companies to step into China most of them are Telecommunications sector, SiemensA designsA to put 60 million US dollars toA elaborateA itsA outputA ofA wirelessA telephonesA from 10 million to 14 millionA every yearA inA Shanghai. TheA mobileA telecommunications section of theA companyA designsA to put 250 million US dollars in theA studyA and development of new telecomA goods, A andA designsA toA makeA the first batch of TD-SCDMA French telephones in Beijing in 2003.A

3.3 Tourist Attraction:

Peoples have high involvement in Olympics from all around the universe. Peoples will be booking their trip 1 twelvemonth before merely because to acquire it inexpensive, but along with Olympics people are attracted towards host states infrastructure so state should pass more on substructure before Olympics start as it will convey a immense figure of gross for the state economic system. Peoples will see the topographic points so at that place they will pass on museums, park tickets, tour usher, hotels. There will be high consciousness for media for the state which is besides a major attractive force for tourer. More than 31million people visited Britain – one per cent more than in 2011, harmonizing to the Office for National Statistics. December was peculiarly strong for touristry, with a 12 per cent addition in the degree of visitants compared with the same month in 2011

3.4 Job Opportunities:

Employment is besides great benefit which will come due to hosting the there were plentifulness of F & A ; B providers and hotels so there will be big figure of occupations available in this field which will cut down the unemployment, they will be offering portion clip and full clip places, which can besides impact the neighbouring states as unemployed will migrate for seeking of occupation, visitants will be remaining more into hotels so their work will be 24 hours as people check in and out anytime, the 3rd class of industry which will assist to cut down employment is retail and concern sector, and there will be occupations in redevelopment of certain substructure like streets and Bridgess. This rise in employment, to 29.476m, was the biggest quarterly addition since the spring of 2010 and the highest degree of employment since 2008.

Part-time employment reached a record high of 8.07m but the figure of people who are working part-time merely because they can non happen a full-time occupation besides hit a new high, of 1.42m.

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4.0 Disadvantages of hosting Olympics particularly for hapless states

4.1 Waste of Resources:

As we know hosting a Olympics cost a one million millions of money for merely 2 hebdomads event. After the event normally the edifices or locales becomes abandon or rupture off which is waste of resources particularly if state made these development in debts. These edifice create utilizing batch of mineral resources and energy which is no usage of after certain period. There can be a deficiency of resources subsequently for state which can be a tough clip to purchase those minerals or resources from different state. Hosting will do the metropolis over crowded which can stop up in pollution, offenses, corruptness. This money and resources can be used for citizens to supply them welfare, occupations, new concern which can give them long term occupations as Olympics merely gives impermanent employment which will be unemployed after the event. Poor state can utilize these resources to ask for and hold portion with foreign investors for long term concern. They can hold good universities which will pull foreign pupils to come and acquire a high degree of instruction in low-cost fees. Let ‘s speak about Athens Olympics GreeceA developedA a ton of tourismA moneyA for aA homelandA that wasA strugglingA with importantA economicA problems.A They went all outA constructionA outstandingA bowls, A swimming pools, A and other locales that now stand empty, crumpling, and in ruins.A They evenA constructedA aA bistroA that was merely unfastened for ONE HOUR when theA primeA ministerA travelled toA before the start of the Games.A ItA non everA opened again.A A sum of 36 new sites were eitherA constructedA or upgraded for the the 2004 Athens Olympics. Now, insolvent, Greece has no cashA toA yieldA for their upkeep and they areA droppingA into ruins. And Greece is n’t the onlyA homelandA to allow their OlympicA structuresA dropA apart.

4.2 High Risk of Corruptions


This is theA large-scaleA one.A SpectatorsA anticipateA thatA gamesA will beA performedA nextA an agreedA set ofA waies, with each participant orA edgeA proposingA to win.A But there have been pastA accusationsA of match-fixing inA someA of the 26 Olympic athleticss, with payoffs paid to participants to under-perform orA controlA anA go oning, A generallyA in order thatA aA wagerA can beA putA on the outcome.A It is impossible that soA numerousA jocks from soA legion nationsA will all be pure another authoritative ruddy flag areaA for corruptness whereA privilegesA areA tradedA on theA bargainA to an intermediary whoA dealsA them on to aA broadcaster at theA proper monetary value.

In Olympics 2012 UK The World Badminton FederationA ascribedA eightA feminineA participants with misconduct on Wednesday after four Olympic doublesA groupsA hadA triedA to “ throw ” A agreesA toA protectedA a more favorable drawA subsequentA in the tourney

4.3 Benefits to People In Power & A ; Benefits to Well Known Business

As we know if hapless state or undeveloped states host the Olympics the authorities will hold a large function in it to salvage money every bit much as can. As the hapless people bulk is high in the state so politician will give them impermanent chance for employment and derive the celebrity. They will be taking loan from other states, universe bank and etc. for developing the substructure and all the other readying for Olympics which they will be utilizing 70 % and rest 30 % on their pockets so the money flow and the benefits merely goes to rich people.

The large concern proprietor like MacDonald ‘s, coke, Nike, adidas and etc. they are already acquiring benefit because they have money to pass on advertizements, sponsorships and so on so they get attracted by clients but the retail concern local people get job in selling their merchandises as they ca n’t publicize as this much what large companies do.

Antonello Serra, a Chef at the Le QuerceA bistroA in Brockley, A notifiedA ELL that he hadA glimpsedA aA significantA fallA in the figure ofA clientsA on Friday dark. “ Normally on Friday evenings we haveA roundA 60 to 70 clients, ” he said. “ Last Friday we had 15 people. IA furthermoreA proceedA to a market in Stratford toA purchaseA nutriment, A and a meatman thereA notifiedA me that theA localizedA assemblyA hadA notifiedA him to shut hisA businessA for the month. So he has no businessA at all. ”

5.0 Decision

Hosting the Olympics can haveA manyA financialA advantagesA theA ownerA state. likeA occupation creative activity to theA melodyA of 77A 1000A new occupations. On the other manus, there mayA furthermoreA beA expandedA situationsA incomeA through theA touristsA that willA arriveA from other states. InA addendum, A anA ownerA homelandA may haveA manyA amenitiesA that willA supplyA advantagesA to theA ownerA homelandA decennaries after the Olympics.

The Olympics willA boostA ownerA nationsA toA elaborate some of theirA amenitiesA andA furthermoreA motivateA betterments of some of the infrastructural installations. This willA proceedA along manner inA double-checkingA that theA ownerA homelandA tasksA a good likenessA of itself. Besides that, anA ownerA homelandA gets theA openingA to market itself to the universe as a top touristry andA enterpriseA location. This willA proceedA long manner inA increasingA theirA incomesA in those several countries. One canA thusA stateA that the Olympics canA boostA foreign investings in theA proprietor state. Last, there areA manyA community plans andA assembliesA that willA arriveA from such an event.