How Strategic Planning Helps In Motivation Of Employees Business Essay

One of the oldest, and most hard, countries in psychological science is the cardinal job of why people are motivated to make anything at all, and if they do something, why that and non something else. The survey of motive involves the scrutiny of two facets of behaviour. First, motive is concerned with the influence which causes specific actions in worlds – the way of behaviour. Second, motive besides involves consideration of the strength or strength of behaviour.

Employee Motivation is indispensable in any workplace if the ends and aims of the organisation are to be fulfilled. The senior directors within organisations must therefore guarantee that the overall concern scheme of their organisation takes history of employee motive and utilizes appropriate direction policies to vouch high degrees of employee public presentation and committedness. At a basic degree, a good motivated work force will lend more to, and aid to vouch, the profitableness and success for the organisation. However, it is non merely the organisation which will profit ; a well-motivated employee is more likely to be satisfied and fulfilled within their organisational function. The duty for employee motive lies with group or squad leaders, frequently the supervisor or director. Whilst some methods of motive may be outwith their control, supervisors and directors are in the best place to actuate their staff on a twenty-four hours to twenty-four hours footing. ( David A.Hume, 2000:10 )

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For Westwood ( 1992:288 ) , motive, as a construct, has certain specific characteristics:

Motivation is an internal province experienced by the person. Whilst external factors including other people, can impact a individual ‘s motivational province, it develops within the person and is alone to that person.

The single experiences a motivational province in a manner that gives rise to a desire, purpose and force per unit area to move.

Motivation has an component of pick, purpose or willingness. That is, the single sing a province of rousing ( externally or internally generated ) , responds by taking to move in a manner and at a degree of strength that they determine.

Action and public presentation are a map, at least in portion, of motive. It is hence of import in our ability to foretell and understand actions and public presentation.

Motivation is multi-faceted. It is a complex procedure with several elements and the possibility of multiple determiners, options and results.

Persons differ in footings of their motivational province and the factors that affect it.

Furthermore, the motivational province of an person is variable ; it is different across clip and across state of affairss.

( John Arnold et Al, 1995 )

There are two types of motive as originally identified by Hertzberg et Al ( 1957 ) :

Intrinsic motivation-The ego generated factors that influence people to act in a peculiar way. These factors include duty, liberty ( freedom to move ) , range to utilize and develop accomplishments and abilities, interesting and disputing work and chances for promotion.

Extrinsic motivation-what is done to or for people to actuate them. This includes wagess, such as increased wage, congratulations, or publicity, and penalties, such as disciplinary action, keep backing wage, or unfavorable judgments.

2.2 The procedure of motive

Motivation is a complex procedure with persons holding different demands and ends. There is an old stating ‘you can take a Equus caballus to the H2O but you can non coerce it to imbibe ; it will imbibe merely if it ‘s thirsty ‘ – so with people. They will make what they want to make or otherwise motivated to make. Motivating employees is an art that employers have sought to hone over the old ages. Motivating other people is about acquiring them to travel in the way you want them to travel in order to accomplish a consequence. Peoples are motivated when they expect that a class of action is likely to take to the attainment of a end and a valued reward-one that satisfies their demands. But directors still have a major portion to play in utilizing their motivation accomplishments to acquire people to give of their best, and to do good usage of motivational procedures provided by the organisation. To make this it is necessary to understand the procedure of motivation-how it works and the different types of motives that exist. A demand -related theoretical account of the procedure of motive is shown in the figure below. This suggests that motive is initiated by the witting or unconscious acknowledgment of unsated demands. These demands create wants, which are desires to accomplish or obtain something. Goals are so established which is believed will fulfill these demands and wants and a behaviour tract is selected which is expected will accomplish the end. If the end is achieved, the demand will be satisfied and the behavior is likely to be repeated, the following clip a similar demand emerges. If the end is non achieved, the action is less likely to be repeated. This procedure of reiterating successful behavior or actions is called support or the jurisprudence of consequence ( Hull, 1951 ) . It has, nevertheless, been criticized by Allport ( 1954 ) as disregarding the influence of outlooks and hence representing ‘hedonism of the past ‘ . ( Michael Armstrong, 2001: 155 ) .

Search Behaviour



Unsatisfied demand

New unsated demands

Decrease of tenseness

Satisfied demands

Beginning: Service Quality category notes

2.3 Approachs to motivation

2.3.1 Physiological Theories

2.4 Theory X and Theory Y

Douglas Mc Gregor is possibly best known for his analysis of motive at work ( McGregor, 1960 ) . The base for McGregor ‘s theory on motive is the belief that there is a direct correlativity between the manner directors treat their workers and worker motive. Harmonizing to McGregor, director tend to see on workers ‘ attitudes to work – one which will ensue in low degrees of motive ( Theory X ) , and one which will ensue in higher degrees of motive ( Theory Y ) .

Theory X is an elitist direction attack where workers are treated with small or no regard, with an accent on control, subject, conformance, obeisance and dependance. Harmonizing to the theory, the attitude of directors towards workers is based on the undermentioned beliefs ( Evans, 1990 ) :

Employees inherently dislike work, whenever possible, will try to avoid it.

Since employees dislike work, they must be coerced, controlled, or threatened with penalty to accomplish ends.

Employees will avoid duties and seek formal way whenever possible.

Most workers place security above all other factors associated with work and expose small aspirations.

In contrast to Theory X, Theory Y approaches employee direction from an wholly different point of view. Indeed, where Theory X is based on facets of direction such as subject and control, Theory Y emphasizes on decentalisation, deputation, engagement and audience. The chief features of the Theory Y attack to direction can be summarized as follows ( Evans 1990 ) :

Employees can see work every bit being every bit natural as remainder or drama.

Peoples will exert autonomy and self-denial if they are committed to the aims.

The mean individual can larn to accept, even seek duty.

The ability to do advanced determination is widely dispersed throughout the population and is non needfully the exclusive state of those in direction place.

Mc Gregor himself held to the being that Theory Y premises were more valid than Theory X. Therefore, he proposed such thought as participate in determination devising, responsible and disputing occupations, and good travel up relation as attacks that would maximise an employee ‘s occupation motive.

Critics of the theory: Unfortunately, there is no grounds to corroborate that either set of premises is valid or that accepting Theory Y premises and changing one ‘s recognition will take to more motivated workers.

( Stephen P. Robins, 1993: 208 )

2.4.1.Maslow theory

Without doubt the best-known physiological theory is of Abraham H.Maslow ( 1954 ) . Maslow supposed that people have 5 types of demands that are activated in a hierarchal mode, and are so aroused in a specific order such that a lower order demand must be satisfied before the following higher order- demand is activated. Once demand is met, the following highest demand is the hierarchy is triggered and and so forth.

Higher Order

order of patterned advance

Self-actualisation demands

Self-esteem demands

Social demands

Safety demands

Psychological demands

Lower Order

Figure2.2: Maslow ‘s demand hierarchy

Beginning: A.H.Maslow, Motivation and Personality, 2nd edition,

New York: Harper & A ; Row, 1976 )

Psychological demands

Physiological demands are the basic demands that are important to prolong life which are nutrient, H2O, and air. Organizations may supply exercising and physical fittingness installations for their employees, because supplying such installations may besides be recognized as an effort to assist employees remain healthy by satisfying their psychological demands.

Safety demands

The following degree is based on security. Maslow felt that all people have the demand to experience secure and safe. Organizations may supply employees with life and wellness insurance programs, chance for nest eggs, pensions, and safety equipment and secure contracts that enable work to be performed without fright and injury.

Social demands

Social demands are activated after both physiological and safety demands. They refer to the demand to be affiliative-to have friends, to be liked, included and accepted by other people. Friends, dealingss and work co-workers help run into societal demands, and organisations may promote engagement in societal events such as office parties, athleticss yearss, competitions which provide an chance for run intoing these demands.

Esteem demands

Esteem needs include personal feelings of accomplishment, self-worth and acknowledgment. The desires to accomplish success have personal prestigiousness and are recognized by others all autumn into this class. Companies may hold awards, awards or feasts to acknowledge distinguished accomplishments. Printing articles in company newssheets depicting an employee ‘s success, delegating private parking infinites, and posting marks placing the “ employee of the month ” are all illustrations of things that can be done to fulfill regard. The rising prices of occupation rubrics could besides be seen as an organisational effort to hike employee ‘s self-pride.

Self-actualizations demands

Self-actualization demands refer to the demand for self-fulfillment-the desire to go all that one is capable of being, developing one ‘s possible and to the full recognizing one ‘s abilities. By working to their maximal originative potency, employees who are self-actualised can be an highly valuable plus to their organisations. Persons who have become self-actualised supposedly work at their extremum, and represent the most effectual usage of an organisation ‘s human resources. In this degree, the demands are based non on personal but on the demands of others.

Critics of the theory: The theory has enthusiascally applied to the universe of work. However, few have been able to happen grounds of the five- ( or two- ) their system ( Mitchell & A ; Nowdgill 1976 ) , and there is cherished small grounds that demands are activated in the same order. Furthermore, it is non certain how, when or why the satisfaction of one stimulates or activates the following highest class ( John Arnold et Al, 1995 ) . Adelfer ‘s ERG theory

Being demands

Relate frock demands

Growth demands

Alderfer ( 1972 ) has come with a modified demand hierarchy theoretical account. He condenses Maslow ‘s five degrees ( Figure 3.4 ) of demands into three degrees based on the nucleus three basic demands: being, relatedness, and growing ( ERG theory )

Least Most concrete


Adelfer ‘s continuum of ERG demands.

( Paul M.Muchinsky, 1993 )

Being demands

These are related to Maslow ‘s physiological and certain safety demands. As its name says being, therefore it is concerned with prolonging human being.

Relatedness demands

These involve interpersonal relationship with “ important others ” , such as colleagues, higher-ups, subsidiaries, household.

Growth demands

It deals with the development of possible and screens Maslow ; s respect and self realization demands.

Critics of the theory: Although basic classs of demand do be, ERG theory fails to separate between satisfaction and dissatisfaction. The theory has non attracted as much attending as Maslow theory, but seems a sensible alteration of it. However, like Maslow theory it is potentially instead hard to prove ( Furnham, 1992 ) . Hertzberg ‘s two-factor theory

The two factors model developed by Frederick W. Hertzberg is basically concerned with explicating motive at work- employee motive ( Hertzberg et al. , 1959 ) . The first of these demands, Hertzberg called hygiene demands, which are influenced by the physical and psychological conditions in which people work. Hertzberg called the 2nd set of demands incentive demands, and described them as being really similar to the higher order demands in Maslow ‘s ( 1954 ) need hierarchy theory.

Hertzberg at Al. ( 1959 ) claimed that different types of results or wagess satisfied these two types of demands. Hygiene demands were said to be satisfied by hygiene factors or dissatisfiers, such as supervising, interpersonal relation, physical working conditions, wage, company policies and administrative patterns, benefits and occupation security. When these factors are unfavourable, the occupation dissatisfaction is the consequence. Conversely, when hygiene factors are positive, such as when worker perceive that their wage is just and that their working conditions are good, than barriers to occupation satisfaction are removed. However, the fulfilment of hygiene demands can non by itself consequence in occupation satisfaction. Unlike hygiene demands, motive demands are fulfilled by what Hertzberg et Al. ( 1959 ) called incentive factors or satisfiers such as accomplishment, acknowledgment, work itself, duty and promotion.

Harmonizing to the theory, the factors that lead to occupation satisfaction are those that satisfy an person ‘s demand for self-actualization ( self-fulfillment ) in their work, and it is merely from the public presentation of their undertaking that persons can bask the wages that will reenforce their aspirations. Compared to hygiene factors, which consequences in a ‘neutral province ‘ ( neither satisfied nor dissatisfied ) when present, positive incentive factors result in occupation satisfaction.

Critics of the theory: Attractive though the theory is, it has small empirical support. There is no uncertainty attributable to the fact that assorted methodological mistakes were introduced in the early theory-testing work. These included the existent possibility that all the consequences were the consequence of authoritative ascription mistakes, such that personal failure is attributed externally ( to hygiene factors ) and success internally ( to motivator factors ) . Second, the theory proving work was about all done on white-collar workers ( comptrollers and applied scientists ) who are barely representive of the working population. McClelland ‘s Achievement Motivation Theory

The theory of motive developed by David C. McClelland is based on the premise that persons have three innate demands which are of primary importance ( McClelland, 1961 ) :

The demand for Affiliation

It is the demand for warm, friendly and close interpersonal relationships. Those who have high demand of association see the organisation as a topographic point of happening new friendly relationship.

The demand for Power ;

It is the demand to command or act upon others. Those holding high demand of power perceive the organisation as an chance to derive position and power.

The demand for Achievement

It is a demand to achieve something related to a specific set of criterions, and to endeavor to win. These persons are motivated by assignments or undertaking that provide chance to derive power.

Peoples possess all 3 demands but the comparative strength of association, power and achievement varies among persons and different businesss. ( Laurie J. Mullins, 1992: 206 )

The deduction of the theory in pattern are that directors can place employees who are self-motivated, those who rely more on internal inducements and those who could increase their achievement thrust through preparation. ( Shaun Tyson et Al, 2000: 15 )

McClelland found that single with high demand for accomplishment has some features for case, they prefer to take personal duty for happening solutions to jobs. They besides prefer concrete feedback on their public presentation and they like to take deliberate hazards and put moderate ends, in other words, ends that are neither excessively easy nor impossible.

Critics of the theory: Mc Lelland ‘s theory implies an individualistic attack to the motive of staff. The behavior and public presentation of work group is every bit of import as for single motive. ( Laurie J. Mullins, 1992:207 )

Evaluation of physiological theories

When analyzing the motive of employees, the physiological theories of motive can hold of import deductions. Since the behaviour of employees can be influenced by many different factors, the direction of human resources is a really complicated issue. If, nevertheless it can be demonstrated that a peculiar direction manner or policy can help with fulfilling the innate demands of employees, it may be possible to promote specific signifiers of behaviour by supplying the agencies by which peculiar innate demands can be satisfied. For illustration, if an employee has an unrealized demand for regard and it is shown that peculiar signifiers of behaviour will ensue in congratulations, encouragement and acknowledgment, the employee is likely to act in a mode which will ensue in the satisfaction. Reinforcement theory

Support and learning theories are among the oldest in psychological science. Reinforcement theory argues that behaviour is externally caused. ( B.F. Skinner ) The theory ignores factors such as ends, outlooks, demands and it focus instead on what happens to an person when he/she takes some action. It has been said that the more powerful, obvious and frequent the support, the more likely a peculiar behaviour will be repeated until, finally, the behaviour becomes more or less unconscious reaction to an event. Conversely, failures or penalty provide a negative support therefore the person would avoid that peculiar behaviour and opt for alternate one. There has long been a argument refering the utility or otherwise of penalty as a scheme. Problems such as bitterness and sabotage may attach to a director ‘s usage of penalty ( negative support ) is normally non effectual, since it suppresses instead than extinguish unwanted responses. They besides noted the more rapidly support is given after the response, the more effectual it becomes.

Learning theoreticians assert that all behavior is shaped and sustained through the action of contingent support ; work-related behaviors are merely particular illustrations of this more cosmopolitan phenomenon. ( Furnham, 1992 ) .

Deduction for directors:

Jablonsky and De Vries ( 1972 ) have suggested the undermentioned guidelines for using operant conditioning as a motivation technique:

Avoid utilizing penalty as a primary agencies of obtaining desired public presentation

Positively reinforce desired behaviors and ignore unsought behavior if possible.

Minimize the time-lag between response and support

Apply positive support often on a variable ratio agenda

Determine environmental factors that are considered positive and negative by single

Critics of the theory: In a twenty-four hours to twenty-four hours operation, a director may non be able to understand each and every employee ‘s personal demands or job. Sensitively, subtly and discretely applied, it works good, but sophisticated work force is sometimes hostile to it. ( John Arnold et Al, 1995 ) .

Porter and Lawler

Over the old ages, Porter and Lawler ( 1968 ) adapted and expanded the theory. Harmonizing to this theoretical account, occupation public presentation is a multiple combination of abilities and accomplishments, attempt and function perceptual experiences. If persons have clear function perceptual experiences, if they possess the necessary accomplishments and abilities, and if they are motivated to exercise sufficient attempt, the theoretical account suggests that they will execute good. Abilities and accomplishments refer to both physical and psychological features.

Role perceptual experiences refer to the lucidity of the occupation description and to whether persons know how to direct their attempts towards efficaciously finishing the undertaking. Those who have clear perceptual experiences of their function perceptual experiences apply their attempts where they will number, and execute right behaviors. Those who have wrong function perceptual experiences tend to pass much of their clip in unproductive attempts that do non lend to effectual occupation public presentation.

Perceived equity of results / wagess

Job design,

Organizational policies

and pattern

Ability and traits,

Role lucidity organizational

supports, etc

Figure 2.4: Porter and Lawler ‘s expanded anticipation theoretical account

Beginning: Adapted from Porter and Lawler ( 1968 )

Deduction for directors: Arnold et Al. ( 1991:176 ) argues that, if anticipation theory were right it would hold of import deductions for directors wishing to guarantee that employees were motivated to execute their work responsibilities:

They would necessitate to guarantee that all 3 of the undermentioned conditions were satisfied:

Employees perceived that they possessed the necessary accomplishments to make their occupations at least adequately ( anticipation )

Employees perceived that if they performed their occupations good, or at least adequately, they would be rewarded ( instrumentality ) .

Employees found the wagess offered for successful occupation public presentation attractive ( valency ) .

Critics of the theory: Although some specific facets of the Expectancy theory have been supported ( peculiarly the impact of anticipation and instrumentality on motive ) , others have non ( such as the part of valency to motive, and the premise that anticipation, instrumentality and valency are multiplied. ) Arnold et Al. ( 1991 ) observe how small attending the theory wages in explicating why an person values or does non value peculiar results: no construct of demand is involved to turn to this inquiry. The theory proposes that people should inquire person how much they value something, but non trouble oneself about why they value it. ( John Arnold et Al, 1995 ) Goal Setting Theory

Goal puting theory has been developed by Locke, who states that motive and public presentation will be higher when persons set specific ends and when ends are hard but accepted. The above figure represents end puting theory, and shows that the features of a end and attitudes towards it are thought to be influences by inducements, self-perceptions and the mode in which ends are set. In bend, those ends features and attitudes are thought to find behavioral schemes, which lead to public presentation within the restraints of ability cognition of consequences ( besides called feedback ) is thought to be indispensable to farther polish of behavioral schemes.

What does research state about end scene?

Some farther remarks can be made on the footing of research grounds foremost fiscal inducements can so heighten public presentation. Loche et Al. ( 1981 ) study that this occurs either through raising end degree, or through increasing committedness to a end. Second, and unsurprisingly, ability besides affects public presentation. Third, research on end scene has been carried out in a scope of context and 4th, end scene is excellently cover about how directors can heighten the public presentation of their employees. Some other research has straight investigated specific possible restrictions of end scene.

Earley et Al. ( 1989 ) suggested that end scene may be harmful where a undertaking in novel and where a considerable Numberss of possible schemes are available to undertake it. It seems that when people are undertaking unfamiliar and complex undertakings, end scene can bring on them to pay much attending to task scheme and non plenty to task public presentation itself.

Goal scene could be criticized in its early yearss for being a engineering instead than a theory. It successfully described how end concentrate behavior, without truly turn toing why or through what procedure ends influenced behavior. Furthermore, end scene, suggests that people are most motivated by hard undertakings where success is ( presumptively ) non certain.

A go oning issue in end scene concerns engagement. Locke et Al. ( 1981 ) concluded that there was no grounds from published research that engagement in end scene by the individual trying to accomplish the end produced better public presentation than if the end was assigned to him or her by person else.

Kanfer et Al. ( 1994 ) got pupils to try a fake air traffic control undertaking and repeated the findings that end puting can harm public presentation of unfamiliar complex undertakings. But they besides found that giving people clip to reflect on their public presentation between repeated efforts at similar undertakings eliminate that consequence. The interruptions enabled them to give knowing resources to their schemes without holding at the same time to undertake the undertaking itself. ( John Arnold et Al, 1998 )


The CANE Model takes constituents of these motivational theories, physiques upon them and finds that motive influences three critical countries with respect to public presentation ( Clark, 1998 ; Clark & A ; Estes, 2002 ; Pintrich & A ; Schunk, 2002 ) . Motivation determines whether an single works toward a end in first topographic point. The degree of motive so determines whether an person will prevail at a end until it is complete, and eventually it determines how much mental attempt an single puts into a end that they have chosen ( Clark & A ; Estes, 2002 ) . The three indices for motivated behaviour are pick, continuity and attempt. These combined factors will act upon the overall ability of an administration to achieve public presentation end.

Personal Agency x Emotion x Task value Goal Commitment

Self- Efficacity -Importance – Choice

Support -Interest -Persistence


Self Efficacy Mental attempt

Beginning ; Journal: An analysis based on the Cane theoretical account of motive

( Robin B. DiPietro & A ; Steven J. Condly )

The CANE theoretical account postulates two interlinked procedures ; committedness to end ( which causes sustained end chase ) , and the sum and quality of mental attempt required to pursuit the end.





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