Sri Lanka Tourism Challenges And Opportunities Tourism Essay

1. Sri Lanka is an island state and God has given to Sri Lanka approvals of nature blue seas, green hills, flaxen beaches, abundant wildlife, cascading waterfalls, a public violence of flowers and fruits, coconut Grovess, tea estates, spice gardens. Here 1s twenty-four hours can be gloriously lazy by a palm cool laguna or full of joy, swimming, snorkel diving, and fishing or sailing like a superb gem in the sparkling Waterss of the Indian Ocean. Sri Lanka is located in a strategically considered naval topographic point on the universe map. This important state of affairs creates a way for a major sea path. In add-on it creates a strategic naval nexus between West Asia, Africa and East Asia. Sri Lanka entered the international touristry sphere in the sixtiess. Since so, authorities engagement has been the cardinal factor in touristry development in Sri Lanka. The Ceylon Tourist Board ( CTB ) was established in 1966 in order to supply way and leading to this assuring sector of the developing economic system. The state is celebrated for healthy and cultural heritage. Hospitality, tropical woods, natural and absorbing beaches, archaeological sites and the tropical clime are the more attractive characteristics. These factors make Sri Lanka a fantastic tourer finish. Over the old ages touristry in Sri Lanka has developed significantly. Today touristry has become the 6th Foreign Exchange Earner ( FEE ) in Sri Lankan economic system.

2. Tourism can do a great impact on development of the Sri Lankan economic system. Tourism is a fast growth industry which has been identified soon. Employment chances and regional development are playing important function with respect to the touristry industry development. It can be considered as the most of import industry in the state as a whole. The authorities ‘s vision is to do the touristry sector as Sri Lanka ‘s most advanced and profitable income bring forthing beginning.

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3. During past three decennaries Sri Lanka ‘s touristry industry had few draw dorsums. This was chiefly due to the security state of affairs which prevailed in the state. Further the touristry industry was besides affected due to the Tsunami calamity which occurred in 2004. Approximately 2/3rd of the coastal country including tourer substructure installations was destroyed. The immediate station war period gave rise to a dramatic addition of tourer reaching from terminal May 2009.

4. In order to back up the attempts and to develop the touristry sector in Sri Lanka there should be hotels with sole installations which are in par with the international criterions to suit a big figure of visitants. In the twelvemonth 2010 about one million tourers visited Sri Lanka. Unlike in the yesteryear, the influx of tourers is increasing twenty-four hours by twenty-four hours as a consequence of the terminal of the 30 twelvemonth civil war which destroys the whole state. Following graph indicates how touristry increased from 1966 to 2011 in Sri Lanka. The authorities is expected to have 2.5 million tourers in 2016. To provide for this addition tourer hotels in Sri Lanka must be developed. Similarly other installations should besides be increased to run into the coveted economic ends.

Purpose

5. The purpose of this paper is to analyse the development of Sri Lanka touristry -challenges and chances

GEOGRAPHY AND CLIMATE OF SRI LANKA

6. Sir Lanka has a assorted terrain but it chiefly consists of level lands but south-central part of the state ‘s measure sided river, canons interior characteristics and mountain. The compliment parts are the countries where most of Sri Lanka ‘s agribusiness takes topographic point, aside from coconut farms along the seashore. Sri Lanka’sA clime A is tropical and the southwesterly side of the island is the wet trial. . The northeasterly side of Sri Lanka is drier and most of its rain falls from December to February. Most of the rain in the sou’-west falls from April to June and October to November Sri Lanka ‘s mean annual temperature is 86A°F to 91A°F. An of import geographic note about Sri Lanka is its place in the Indian Ocean, which made it vulnerable to one of theA universe ‘s largest natural catastrophes. On December, 26, 2004, it was struck by largeA tsunamiA that hit 12 Asiatic states. Around 38,000 people in Sri Lanka were killed during this incident and much of Sri Lanka ‘s seashore was destroyed.

7. Sri Lanka is situated in strategic location near major Indian Ocean sea lanes. It has a entire country of 65,610A kmA? , with 64,740A kmA? of land and 870A kmA? of H2O. Its coastline is 1,340A kilometer long. Sri Lanka ‘s clime includes tropical monsoons: the southwest monsoon ( June to October ) and the nor’-east monsoon ( December to March ) , its terrain is largely low, level to rippling field, with mountains in the south-central inside. The highest point isA PidurutalagalaA at 2,524.13 m.A Resource includeA limestone, A mineral littorals, A treasures, black lead, A phosphates, clay, andA hydropower.

8. Adam ‘s Bridge, a land connexion to the Indian mainland, is now largely submerged with merely a concatenation ofA limestoneA shoals staying above sea degree. Harmonizing to temple records, this naturalA causewayA was antecedently complete, but was breached by a violent storm ( likely aA cyclone ) in 1480.

SRI LANKA ‘S COMMITMENT TO TOURISM

9. Tourism is a critical country in the policy construction has been identified as capable of expeditiously driving the state ‘s socio economic development. The programme ‘s vision for the touristry sector is to do Sri Lanka foremost freedom finish in the South Asiatic Region. The programme believes the human resources and natural and cultural gifts values and state will be indispensable in transforming Sri Lanka into a Centre of excellence and offer tourists the highest values of existent experiences in its alone scene.

10 The One Stop Unit – Unit of measurement for National Investment in Tourism is a Centralized publicity and facilitation centre Established Thurs assist possible touristry investors interested in puting in Sri Lanka Tourism Industry. Specialist staff from assorted authorities bureaus helps investors Identify possible undertakings, Obtain information possible, Sing Investings, submit applications, and Provide support in obtaining investing publicity privileges, trade licences and other blessings Requested for undertaking clearance. OSU Prevents the demand for investors Thurs spend clip in hunt of replies and ensures all questions are handled by its specialist staff.

11. Serious civil perturbations get downing in July 1983 and the subsequent force severely affected touristry. Entire reachings were 230,106 in 1986, down 43 per centum from 1982. To ease the quandary of the industry, the authorities provided assorted grants to hotels, such as the rescheduling of loans and the decrease of the turnover revenue enhancement from 10 per centum to 5 per centum. The Ceylon Tourist Board besides undertook a crash publicity plan in an effort to reconstruct the island ‘s image in universe tourer markets. Tourist reachings in the first six months of 1987, nevertheless, showed a diminution of 23 per centum compared with the same period the old twelvemonth. In early 1988, the mentality was for farther contraction.

12. In 1988 it remained ill-defined whether the policies of economic liberalisation Sri Lanka has pursued since 1977 would win in their chief ends of employment, wealth creative activity, and economic variegation. Although increased rice production, the growing of fabric fabrication, and an improved substructure were successes that could be attributed to the post-1977 policies, these additions came at the cost of a mounting foreign and domestic debt and worsening life criterions for the hapless.

POLITICAL ENVIRONMENT TOWARDS TOURISM

13. The One Stop Unit – Unit of measurement for National Investment in Tourism is a Centralized publicity and facilitation centre Established Thurs assist possible touristry investors interested in puting in Sri Lanka Tourism Industry. Specialist staff from assorted authorities bureaus helps investors Identify possible undertakings, Obtain information possible, Sing Investings, submit applications, and Provide support in obtaining investing publicity privileges, trade licences and other blessings Requested for undertaking clearance. OSU Prevents the demand for investors Thurs spend clip in hunt of replies and ensures all questions are handled by its specialist staff.

14. Serious civil perturbations get downing in July 1983 and the subsequent force severely affected touristry. Entire reachings were 230,106 in 1986, down 43 per centum from 1982. To ease the quandary of the industry, the authorities provided assorted grants to hotels, such as the rescheduling of loans and the decrease of the turnover revenue enhancement from 10 per centum to 5 per centum. The Ceylon Tourist Board besides undertook a crash publicity plan in an effort to reconstruct the island ‘s image in universe tourer markets. Tourist reachings in the first six months of 1987, nevertheless, showed a diminution of 23 per centum compared with the same period the old twelvemonth. In early 1988, the mentality was for farther contraction.

15. In 1988 it remained ill-defined whether the policies of economic liberalisation Sri Lanka has pursued since 1977 would win in their chief ends of employment, wealth creative activity, and economic variegation. Although increased rice production, the growing of fabric fabrication, and an improved substructure were successes that could be attributed to the post-1977 policies, these additions came at the cost of a mounting foreign and domestic debt and worsening life criterions for the hapless.

PROMOTION OF TOURISM INVESTMENT

16. The Board of Investment has introduced inducements in the signifier of revenue enhancement freedoms, duty-free imports and the relaxation of controls on foreign exchange retentions. The inducements provided by the authorities have chiefly attracted investing in the hotel sector. The present hotel capacity is 13,670 suites. That figure is projected to increase to 21,000 suites by 2004, which will suit the mark of 1 million tourers. Five regional domestic airdromes to be restructured at a entire cost of approx. Rs. 2bn: Rathmalana, Koggala, Ampara, Trincomalee & A ; Jaffna ( Rathmalana will be developed as a “ City Airport ” ) Previous twelvemonth. This denotes that touristry industry is one of the nucleus beginnings of foreign exchange earner in economic system of Sri Lanka. Due to the development of touristry improved handiness via new main roads and transition of military to domestic airdromes may do high-end hotels in the Deep South and the East of Sri Lanka feasible options to the Galle country.

OPPORTUNITIES FOR TOURISM INDUSTRY

17. Tourism straight affected to economic system of a state. The impulse of growing in touristry, as consequence of the station struggle peaceful environment, the tourer reachings grew to 654,476 in 2010 exceling the old record of 566,202 in 2004. Tourist nights one of an of import index in mensurating the volume of tourer traffic, has recorded 6, 544, 760 in 2010. It shows 60.6 per cent addition compared to 2009. Entire grosss in 2010 amounted to US $ 575.9 million as against US $ 349.3 million recorded for the twelvemonth 2009. It indicates a huge addition of 64.9 per cent than

Menace FOR TOURISM INDUSTRY

18. Development of tourer hotels in Sri Lanka will highly back up the rapid economic development. Developments of tourer hotels, addition room capacities, addition tenancy rates and develop the status of suites and upgrade the service provided in the hotels are the cardinal factors to be chiefly focused on if to develop touristry. It so contributes to the development of touristry and in bend development of economic system of the state. Tourist hotel industry should be developed in most of the celebrated metropolis for touristry with sufficient sum of tourer hotels

19. As political hazard introduces extra elements of uncertainness into the regulations regulating touristry investing undertakings, the hazard of capital loss is raised for longer- term undertakings. Political hazard besides negatively influences the timing and pricing of the touristry production procedure. Negative images, deficiency of foreign exchange for touristry development, deficiency of skilled work force, weak institutional models for touristry planning, political instability caused by communal force, civil war struggles are inhibitors to tourism development. However, small is known about how international touristry houses perceive political hazards and other general barriers and menaces to tourism publicity in Sri Lanka.

20. Common political factors which affect the touristry industry are revolution, civil war, factional struggle, cultural force, spiritual convulsion, widespread public violences, terrorist act, countrywide work stoppages, protests, cross- national guerilla warfare, universe public sentiment, repatriation limitations, bureaucratic political relations, leading battle, high rising prices, boundary line struggles, high external debt service ratio and crawling nationalisation. Last 30 old ages Sri Lanka besides faced the civil war and it affected the touristry industry of Sri Lanka. Forming elections often besides create menace to the touristry industry because during the election period in some topographic points to command the state of affairs mongrel hews are implemented.

21. This will make negative image in the head of tourers. Some of the foreign states have reject Sri Lanka ‘s merchandises in their state due to the misdemeanor of human rights during the war clip. For illustration authorities invested and spent on IIFA programme but it was non a successful event for Sri Lanka because the large stars have boycotted the event. They did n’t see Sri Lanka because of the protests held in their state by inquiring them non to see the topographic point. Presently Sri Lanka is holding negative relationship with some foreign states therefore the export and import of Sri Lankan merchandises will be decreased and it affects the touristry industry every bit good.

FUTURE TRENDS, CHALLENGES

22. Beginning markets in Asia and Middle East to drive demand: Sri Lanka ‘s propinquity to beginning markets such as India and its connectivity to the Middle East and China will assist in prolonging touristry growing. The rise in per capita income and hence consumer disbursement in these beginning markets will help the growing in touristry.

23. Infrastructure growing to fuel touristry growing: To guarantee rapid growing of touristry in the hereafter, touristry undertakings will necessitate to be balance with substructure development. We expect that with betterments in route substructure and development of the new airdrome in Hambantota, assorted new finishs will emerge in the state, particularly to the North and the E, as these countries have abundant natural beauty to pull tourers but presently suffer from hapless connectivity. We expect more air hoses to run in the state as the 2nd airdrome develops.

24. Greater competition will ease growing: We besides expect greater competition with the debut of new hotels in popular finishs such as Colombo, Kandy, Bentota, and Sigiriya, and Galle. We expect the bing hotels to set about phased redevelopments to efficaciously vie with the approaching hotels. Besides, with the addition in income from hotels over the past few old ages, we expect an addition in the figure of cordial reception related minutess and amalgamations and acquisitions.

25. Challenge of abrasion to other finishs: Presently, the hotel industry informant ‘s important employee abrasion to states in the Middle East and to the Maldives and India. However, with a more stable political environment and betterment in quality of life in Sri Lanka, we expect the abrasion to bit by bit

26. Deficit of skilled labour: As new participants enter the market, the jutting growing in touristry will be accompanied by deficit of skilled labor. We anticipate the demand for relive cordial reception instruction establishments as the part of the touristry sector to the overall economic system additions.

Summary

27. Sri Lanka is located in a strategically considered naval topographic point on the universe map. Sri Lanka entered the international touristry sphere in the sixtiess. Since so, authorities engagement has been the cardinal factor in touristry development in Sri Lanka. Over the old ages touristry in Sri Lanka has developed significantly. Today touristry has become the 6th Foreign Exchange Earner ( FEE ) in Sri Lankan economy.Tourism can do a great impact on development of the Sri Lankan economic system. Employment chances and regional development are playing important function with respect to the touristry industry development. The authorities ‘s vision is to do the touristry sector as Sri Lanka ‘s most advanced and profitable income bring forthing beginning.

28. During past three decennaries Sri Lanka ‘s touristry industry had few draw dorsums. In the twelvemonth 2010 about one million tourers visited Sri Lanka. Following graph indicates how touristry increased from 1966 to 2011 in Sri Lanka. To provide for this addition tourer hotels in Sri Lanka must be developed. Sri Lanka’sA climateA is tropical and the southwesterly portion of the island is the wettest. . Around 38,000 people in Sri Lanka were killed during this incident and much of Sri Lanka ‘s seashore was destroyed.

29. Entire reachings were 230,106 in 1986, down 43 per centum from 1982. The Ceylon Tourist Board besides undertook a crash publicity plan in an effort to reconstruct the island ‘s image in universe tourer markets. This denotes that touristry industry is one of the nucleus beginnings of foreign exchange earner in economic system of Sri Lanka. Tourism straight affected to economic system of a state. Development of tourer hotels in Sri Lanka will highly back up the rapid economic development. Developments of tourer hotels, addition room capacities, addition tenancy rates and develop the status of suites and upgrade the service provided in the hotels are the cardinal factors to be chiefly focused on if to develop touristry. Tourist hotel industry should be developed in most of the celebrated metropolis for touristry with sufficient sum of tourer hotels

30. Negative images, deficiency of foreign exchange for touristry development, deficiency of skilled work force, weak institutional models for touristry planning, political instability caused by communal force, civil war struggles are inhibitors to tourism development. However, small is known about how international touristry houses perceive political hazards and other general barriers and menaces to tourism publicity in Sri Lanka.

31. Last 30 old ages Sri Lanka besides faced the civil war and it affected the touristry industry of state. Some of the foreign states have reject Sri Lanka ‘s merchandises in their state due to the misdemeanor of human rights during the war clip. Presently Sri Lanka is holding negative relationship with some foreign states therefore the export and import of Sri Lankan merchandises will be decreased and it affects the touristry industry every bit good.

32. Sri Lanka ‘s propinquity to beginning markets such as India and its connectivity to the Middle East and China will assist in prolonging touristry growing. To guarantee rapid growing of touristry in the hereafter, touristry undertakings will necessitate to be balance with substructure development. We expect the bing hotels to set about phased redevelopments to efficaciously vie with the approaching hotels. We besides expect the hotel companies, particularly the domestic companies located in the state to set about long and average term cordial reception preparation plans and on a regular basis undertake competition benchmarking for compensation to retain the endowment.

RECCOMONDATIONS

33. These are the recommendations which we can bring forth in related to touristry.

Develop a selling scheme: Stressing the creative activity and sustaining of a positive image of Sri Lanka as a substantial and well-established tourer finish offering installations experiences that are distinguishable Sri Lankan merchandises.

Establish a domestic touristry scheme: To spread out the bing merchandise base and promote a greater degree of vacation motions in add-on to pilgrim motions.

Develop goods and services: To run into the increasing demands of the touristry industry, and therefore optimise the economic benefit of touristry development to Sri Lanka.

Modify the organisation of touristry activities: In order to convey approximately related betterments in the private sector, increase coordination between touristry and interconnected sectors, and present streamlining to ease the development of the touristry sector.

Stress the environmental, societal and cultural facets: Tourism Development Planning is the lone manner to work out many issues related to touristry in development. Therefore the touristry be aftering procedure should be designed to bring forth ends and aims for the finish country related to touristry development. The touristry development program provides overall guidelines for development and identifies development chances. Many development states are involved in touristry planning.

Fiscal Aid: Fiscal aid for hotel proprietors and any other profession in tourer sector would assist to make more employment chances.

Domestic Airport: Airport besides more than 100 kilometers off from the tourer finish it is needed have domestic airdromes.

Surfboarding Training: This will make more employment chances and bring forth good income. Among the tourers there are some people they love for surfing and lament to larn.

Conduct Language Teaching: Language barrier should be overcome by carry oning specially occupation orientated linguistic communication preparation.

Employ Combat Divers: Surfing is hazardous and adventure athletics it do n’t take much clip for some to go on hence as precautional step it is needed some combat frogmans near to the surfing country it would heighten the assurance of people who do surfing.

Proper Taxi Service: Taxi service should be reformed presenting good vehicles fixed with metre system and giving preparation for drivers.

Improve Infrastructure Facilities: Infrastructure installations such as Power, Highways, Railways, Airports, Ports, Water Supply, Telecommunications, Accommodations, and Recreational, Shopping and Banking to be improved.

Awareness Plans: Tourists should be informed on specific societal, cultural and spiritual environment programmed.

GAD ALWIS SLE

Maj

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